Fundamentals of Email Marketing
Understanding The Fundamentals of Email Marketing [E-Book]
How Email Marketing Works: Fundamentals of Email Marketing
One of the best marketing tools is email, which typically returns $42 for every dollar invested (DMA, 2019). You might assume that its simplicity is what makes it effective; after all, all you have to do is click Send, right? —Wrong.
Email is quite a complex marketing channel. There are a lot of things that could go wrong, and many problems that can go unnoticed unless you have access to the right data and know where to look.
To help you take advantage of the email channel, you can read —The Fundamentals of Email Marketing. This guide lays out the foundation of email marketing, giving you the insight you need to understand how email marketing works, including:
- What are spam filters and how do you pass them?
- How do you measure email success?
- How can you optimize your program to avoid the spam filter?
- And more!